Fitter. Faster. Better.
With the start of Verrue Personal Training’s collaboration with Studio Sano Medical Arts, increasing visibility was key. I created the Fitter, Faster, Better campaign to showcase that health is about building lasting habits that are personal, effective, and efficient.
Photography by @jeremivds
Motion Design by @onceandalwaysbe
The Challenge
The challenge was to design a system mainly for social media that matches the existing logo style. It needed to be consistent and unique, while also fitting with Studio Sano’s brand identity without taking over.
The Approach
Bold and fun sport elements were incorporated into the "Fitter, Faster, Better" concept, inspired by the main logo. The graphics are versatile and can be used across social media, merchandise, and posters. Additionally, a Sano-inspired line art features a heart, dumbbell, apple, and shoe. These symbols represent health, analysis, strength, and training.
