Music For Plants
Rooted in the symbolism of the reincarnation flower, Music for Plants is a Spanish festival that blurs the line between nature and sound. The brand celebrates human connection and organic rhythm, translating music into a living expression of color, motion, and growth.
Motion by @onceandalwaysbe
The Approach
The visual identity draws on geometric flower forms and fluid motion to symbolize rhythm and growth. A dynamic palette of orange, blue, green, and purple mirrors the energy of sound and light, while the wavy logo evokes the movement of petals and sound waves. Together, these elements create a cohesive system that feels organic, playful, and deeply immersive
The Challenge
The task was to create a distinct festival identity that captured the essence of harmony between people and nature. The challenge lay in translating an abstract concept “Music For Plants” into a tangible brand world that felt vibrant, modern, and alive.
